Ulysse Nardin, timekeeper and official watch of the Vendée Globe, gave the start of the race and will be present on all the rankings and inserts in the official race broadcast signal.
Throughout the weekend, the brand successfully deployed a 360° activation program (branding and visibility in the start village, Social Media content, launch of a limited edition watch…) and invited VIP guests to experience the event from the inside and “at sea”.
The VMATCH team was on hand alongside Ulysse Nardin for this emotional moment!
Fair winds to Guirec Soudée and Jingkun Xu, the 2 Imoca skippers supported by Ulysse Nardin, and to all the participants!
Photo credits
Ulysse Nardin, Vendée Globe
VMATCH is your consulting and activation agency dedicated to collaborative partnerships in and around sport. We imagine and manage new-generation partnerships that are rich in meaning, value-creating, with strong, lasting commitments. VMATCH advises brands and rights-holders on their partnership strategy, and supports them on a day-to-day basis in the creation and development of 360° activation programs.
