Scroll Top
Seeing an amazing partnership come to life !
From Melbourne – at the Formula 1 Louis Vuitton Australian Grand Prix 2025 - to Shanghai, VMATCH was on site alongside the teams at LVMH and its Maisons - Louis Vuitton, TAG Heuer, Moët Hennessy and Moët & Chandon - to help bring to life the specific rights and assets of this high profile partnership with Formula 1.

Our teams have developped and managed the succesful bespoke activations that define the spirit of the partnership, with the purpose to elevate the overall F1 experience and engage with the F1 ecosystem and fans around the world.

From Louis Vuitton with its bespoke Trophy Trunks and high-impact track signage, to the TAG Heuer clocks around the track and timing expertise, to the Moët & Chandon post-race celebrations, establishing moments of collective emotions, LVMH and its Maisons have demonstrated their unique expertise, savoir-faire, heritage and passion, on-track at the first two events of the 2025 Formula 1 season. And this is just the beginning!

We are, at VMATCH, extremely proud to be part of this incredible journey.

Photo credits

Formula1, Louis Vuitton Australien Grand Prix, Chinese Grand Prix, LVMH, Louis Vuitton, Moët & Chandon, TAG Heuer

ABOUT VMATCH

VMATCH is your consulting and activation agency dedicated to collaborative partnerships in and around sport. We imagine and manage new-generation partnerships, rich in meaning and value, with strong, lasting commitments. VMATCH advises brands and rights-holders on their partnership strategy, and supports them on a daily basis in the creation and development of 360° activation programs.