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Syensqo
DS PENSKE FORMULA E TEAM

Strategic consultancy and support in identifying of a global territory and a sports asset to support the launch of the new brand.

Negotiation, contractualization and deployment of the partnership in Formula E.

Design of the activation plan and operational coordination: launch event, digital content, hospitality at races, BtoB events and trade shows, ambassador pilots, guideline for the markets.

Photo credits

Syensqo