As part of this partnership imagined by VMATCH, the new SYENSQO brand will be present on the front wings of the two DS E-TENSE FE23, as well as on the drivers’ suits and the outfits of the engineers and team staff, from the first race of season 10 which will take place this Saturday January 13 in Mexico City.
Built around performance and innovation, thanks to SYENSQO‘s expertise in green mobility and the manufacture of materials of the future, this partnership embodies a shared desire to push back the limits of electric technology and imagine the mobility of tomorrow. Crowned with two double Formula E titles, DS Automobiles and its world champion drivers, Frenchman Jean Eric Vergne and Belgian Stoffel Vandoorne, are once again aiming for the highest level of competition this season. Formula E, the only world championship for electric cars, is a permanent laboratory of new technologies for manufacturers and a demonstrator of a new approach to sport and entertainment, with races in Asia, China, Europe, South America, the USA, the Middle East and Japan.
VMATCH, a leading agency in automotive and motorsport, will use its expertise in activating partnerships to support the development of the new SYENSQO brand, its portfolio of innovative products and solutions, its values of leadership, progress and innovation and its commitments to sustainable development. The agency will support SYENSQO teams in the creation and deployment of communication and partnership activation campaigns, among other things around content, BtoB and BtoC events, hospitality during E-prix, digital campaigns and social networks to also promote the employer brand.
Marc Moilier, Vice President Internal Communication & Corporate Branding de SYENSQO :
“We are very pleased to announce this partnership between our new brand SYENSQO and the Formula E team DS-PENSKE for the next 3 seasons. This partnership is based on shared values aimed at pushing the boundaries of technology in the service of sustainable development, with Formula E being the first sport to have a certified net zero carbon footprint since its creation. We look forward to working together on this exciting partnership that combines science, sustainability, performance and safety. Thank you to the VMATCH teams for their work alongside us and for their support in its implementation.“
Hervé Bodinier, President of VMATCH:
“We are very proud of the trust placed in us by SYENSQO and delighted that sport, and Formula E in particular, can enable the launch of their new brand worldwide. It is also a new demonstration of how brands take into account sustainable development issues and the importance of innovating to create meaningful partnerships that create meaning and value. The VMATCH teams work on a daily basis with the SYENSQO teams at the headquarters in Belgium and in the markets to ensure the success of this official partnership with DS PENSKE, on and off the race.“
Photo credits
SYENSQO, DS Automobiles and PENSKE AUTOSPORT
VMATCH is your consulting and activation agency dedicated to collaborative partnerships in sport and beyond. We imagine and manage new-generation partnerships that are rich in meaning, value-creating, with strong, lasting commitments. VMATCH advises brands and rights-holders on their partnership strategy, and supports them on a day-to-day basis in the creation and development of 360° activation programs.
