Strategic consultancy to identify a territory of expression linked to to the brand’s DNA (exploration, sea).

Recommendation, negotiation and implementation of different partnerships in sailing.

Design and deployment of activation campaigns around The Ocean Race / Ocean Summits, New York Les sables and Vendée Globe: web series, hospitality during the races, partnership with Virtual Regatta and the skippers friends of the brand, launch of a limited edition watch incorporating upcycled plastic.

Partnership with NGOs and speaking out on environmental issues / ocean protection, development of the “We Are Ulysse” ambassador program to talk about the brand’s commitments.